Category Archives: Business

Brio’s Growth as Google Cloud Partner Bangalore

By | Business, G Suite, Google Apps, Google Apps for Work, Google Cloud Platform - GCP, Google Postini, Marketing | No Comments
Google-Cloud-Partner-Bangalore

G Suite BANGALORE

Brio’s growth as a Google Cloud Partner in Bangalore has been phenomenal. Brio is among the top Google Cloud Partner in India. The company provides G Suite support to a number of its clients based in Bangalore and other cities of India. Adoption of G Suite in Bangalore or no matter any city of the world is increasing for email and team collaboration. Staffed with an adept Google Cloud certified team, Brio is competently servicing its G Suite clients across multiple cities in the country.

Google Cloud Partner

With the advent of Cloud Technology, onsite support is fading out as the software isn’t installed on the users’ or clients’ hardware. The G Suite is hosted on Google’s world-class servers instead of a customer or vendor location. It can be accessed securely from anywhere to configure G Suite at any point in time for a customer located anywhere in the world.

While being on Cloud, there is no software installation, backup, or upgrade required on the customer’s site. With the location factor becoming insignificant, now the companies can go with the best Google Cloud Partner available in the market. Today’s G Suite customers must not be fixated with finding a local Google Cloud Partner. Rather, they must choose the one that offers the best services. Some additional benefits of choosing a good Google Cloud Authorized Partners are:

  • Email is critical, organizations cannot afford to miss their important emails due to delay in fixing any problem. Brio has expertise and team to get your issues resolved in the shortest possible time.

  • Saves Time: Online Support saves a lot of time as the service executives do not have to travel or commute to your office. There is no time wasted in the transit.

  • Faster Turnaround: Everything happens faster as the online support service personnel have access to all of their resources, reference material or expert help at their end when they are helping you out.

  • Offers Flexibility: There is great deal of flexibility available with online or cloud support as there are fewer dependencies as compared to onsite support.

At Brio, an authorized Google Cloud Partner, we have mastered the art of providing efficient, effective, and reliable online support for our G Suite customers. The smooth process and the effective results from our G Suite support team have won the trust of our customers. Today, it hardly makes any difference for our G Suite customers whether they are located in Hyderabad, Bangalore or for that matter, any part of the world.

With an increasing G Suite client-base in Bangalore, Brio is becoming a preferred Google Cloud Partner in Bangalore for many companies. Bangalore or Bengaluru is India’s Silicon Valley as the city has all sizes and types of IT companies ranging from software to hardware products and services. Not just that, Bengaluru has a huge market for software applications being used by common businesses for day-to-day operations management. We have been servicing our clients in Bangalore more effectively than any of local Google Cloud Partner. We, at Brio, are so comfortable with the cloud technology that we are implementing and translating it for our customers to experience the benefits of being on cloud.

Try Brio for any G Suite solution and you would never look back.  Click to Start Free Trial

Google Cloud Platform online payment issues – Problems – Support – India

By | Android for work, Business, Cloud Computing, G Suite, Google Apps, Google Apps for Work, Google Cloud Platform - GCP | No Comments

Google Cloud Platform Online Payment Issues, Problems with Debit Card / Credit Card in India

Millions of people trust Google Cloud products and services to help them build what’s next for their business.

Securely run your business on the most advanced cloud platform ever built. Powerful data and analytics solutions and machine learning deliver real-time insights for more informed, more effective decisions.

Google Cloud Platform

Google Cloud Platform Available Payment Options by Brio in India

Google Cloud Platform was engineered to handle the most data-intensive work on the planet. It’s the ideal environment for your business-critical applications and data, giving you the power to quickly scale and improve performance with capabilities like machine learning. And unlike other cloud providers, we’re committed to building and integrating open source capabilities to preserve your control and prevent lock-in.

Google Cloud Partner

This extra step, which includes debit / credit card verification, has been added to ensure that your credit card isn’t misused.

In case you are one of those who are facing a problem in completing your online payment using a credit or debit card and your financial transactions towards the billing of the Google Cloud Platform is being hindered by such a problem, we, at Brio, will be happy to assist you through the billing procedure.

Payment Methods

Being an Google Cloud Platform Partner, we are dedicated to assist you in evaluating the best of the messaging and collaboration tools that help you focus more on your business growth. Signup to experience the world’s best-in-class apps from Google, and enjoy reliable and prompt services provided by Brio.

Google recommends Brio as your trusted partner while “Going Google!”

G Suite online payment issues – Problems – Support – India

By | Business, Cloud Computing, G Suite, Google Apps, Google Apps for Work, Google Cloud Platform - GCP, Marketing, Social networking | No Comments
GSuite

G Suite Online Payment Issues, Problems with Debit Card / Credit Card in India

GSuite is a fast growing messaging and collaboration tool for organizations of all sizes. More than 5 million businesses use G Suite to run efficiently without spending time on managing IT.

GSuite for business offers free 30 day trial, where you can use all the exciting business features such as emailing, online office tools such as docs, spreadsheets etc, scheduling using calendars, assigning and tracking tasks, video chats using Google Hangout, and much more. Once you decide to go for a full-fledged version, you can proceed with the payments.

Unfortunately, we have been receiving complaints about businesses facing problems in signing up for full version through Google, because of issues with the billing pages on account of the latest Reserve Bank of India (RBI) guidelines, which now require all online debit / credit card transactions to be processed using enhanced security procedures, which includes using of ATM PIN.

Google Cloud Partner

This extra step, which includes debit / credit card verification, has been added to ensure that your credit card isn’t misused.

In case you are one of those who are facing a problem in completing your online payment using a credit or debit card and your financial transactions towards the billing of the G Suite productivity suite is being hindered by such a problem, we, at Brio, will be happy to assist you through the billing procedure.

Payment Methods

Being an Google Cloud Partner, we are dedicated to assist you in evaluating the best of the messaging and collaboration tools that help you focus more on your business growth. Sign up to experience the world’s best-in-class apps from Google, and enjoy reliable and prompt services provided by Brio.

Google recommends Brio as your trusted partner while “Going Google!”

Grow your business with digital marketing

By | Business, Marketing | No Comments

The age of Digital Marketing has arrived. Introduction of new technologies and social media have had a remarkable impact on consumer behaviour simultaneously the trends have been captured by means of data analytics. So it’s obvious that no business can ignore the age of digital marketing and communications and must be quick to adapt to the new dynamics or risk becoming irrelevant.

Digital Media

Here are a few factors why businesses must consider digital marketing:

  • Cost Reduction

Businesses can create their marketing strategies online with minimal costs, which is a brilliant substitute for the pricey alternatives such as magazines, billboards, television and radio.

  • Brand Recollection

An attractive website that caters to the needs of the target audience and utilizes social media tools boosts the positive recollection of the brand in the minds of consumers.

  • Consumer Engagement

Digital marketing allows businesses to engage with prospective clients and customers like reviewing and rating products and services and providing valuable feedback. It also enhances the publicity, which further helps in converting prospects into loyal customers.

Business owners can no longer afford to think that Digital Marketing is only meant for MNCs or large companies that possess the resources needed to run a marketing campaign online. Rather, Digital Marketing provides smaller businesses with a level playing field so that they can compete against the big businesses.

Small companies can now engage in sales and marketing processes and do what large corporations can. Small businesses can now communicate better with multiple customers from any part of the world, without a brick and mortar presence or requiring call centres.

Digital Marketing helps in raising conversion rates increasing profitability of a business by increasing revenues. Since small businesses can expect growth, using digital marketing tools and techniques will lead to new opportunities of business expansion, workforce expansion and venturing farther ahead by catering to more customers locally as well as in markets abroad.

Internet business tools that have allowed businesses to interact with target audiences form one of the contributing factors of the recent boom in digital marketing as opposed to traditional marketing channels. Customer engagement is critical as expectations of customers are communicated and the manner in which businesses handle these interactions is often the difference between their success and failure.

Interacting with customers also provides an insight into the needs and wants of the prospective customer segments. Information like that is vital in making correct decisions to provide customers with better experiences, developing client-customer relationships with them, and winning their loyalty that helps the business to grow.

In the near future, mobile internet is poised to be the next source of communicating and seeking information, due to the increasing popularity and dependence on smartphones, tablets, and other internet-enabled hand-held devices. It’s high time to design marketing campaigns meant for the mobile consumer, as way of investing in the future and achieving even more growth and capturing markets before competitors do. Mobile gadgets were usually just an alternative for PCs and laptops, but have now become necessities that wield a considerable amount of influence on consumers’ decisions.

The success of digital marketing lies primarily in its simple ability to reach target audiences. It builds their interest in a business’s brand portfolio, products and services. If any promises are made as part of online campaigns, delivering on them helps a business in developing better relationships with their audiences, thereby converting them into loyal customers who will definitely come back regularly for new products and services.

Word of mouth helps in cementing brand reputation, as the satisfied customers are most likely to share their positive experiences with their peers or other people in their social circles. A viral brand reputation will further lead to new opportunities to achieve a greater target audience and growth in business.

The Internet has become a global phenomenon consisting of hundreds of millions of interconnected devices that is projected to grow to billions of devices or gadgets by the year 2020. With digital marketing, businesses will be prepared to take advantage of this Internet-enabled ecosystem influencing people’s lives to unimaginable extents. For businesses to survive in the age of the Internet, they will have to learn to capitalize on this interconnected world that gives them the opportunity to gain access to their target audiences who will undoubtedly be members of this massive web of interconnected devices, or to name it the virtual universe.

Integrate your Yahoo Mail with Google Apps – Quick How To

By | Business, Google Apps, Google Apps for Work, Security | 2 Comments

Search engine giant Yahoo could soon become the central depository of your photos, videos, emails, e-commerce receipts, and more. In order to expand its services, Yahoo Inc. has announced that it will be expanding its server-side support to include Gmail and Google Apps with its email service.

The US-based tech giant features among the top web-search service providers. However, it faces stiff competition from the likes of Gmail, AOL Mail and Hotmail. The company wants to be known as a global database for user information such as trips you’re taking, people you love the most, gifts you’re giving, and more.

With Gmail and Google Apps integration with Yahoo Mail, Yahoo hopes to pull in more users. Note that Yahoo Mail already integrates with AOL Mail, Hotmail and Outlook.com.

Yahoo assures that Gmail and Google Apps users will be able to:

  • Use the rich compose feature
  • Perform powerful search
  • Access contacts over different accounts
  • and have a password-free sign in with Yahoo Account Key.

What do users get by integrating their Gmail account with Yahoo Mail?

Yahoo multiple mailbox is great to manage all his accounts or mails from one place. If you are a frequent Yahoo Mail user, you can manage multiple email accounts from one place.

Gmail and Google Apps accounts are also supported in Yahoo Mail’s desktop interface which would make it easier to access accounts from PCs.

Setting up your Gmail Account on Yahoo Mail
Here’s a step-by-step process for you to follow:

  • To integrate your Gmail account with Yahoo Mail, go to Settings-> Accounts-> Add mailbox.
  • Choose the service you want to integrate.
  • Enter your Gmail account. This will redirect you to the Google login page.
  • Fill all the credentials so Yahoo can access your information.
  • You will then be redirected to Yahoo Page and that’s it!
Settings
Select-Google
Merged-Google
Integrating your Contacts

Once Yahoo Mail includes Gmail, contacts get synced automatically. You can also import Facebook friends to your email. Yahoo will provide suggestions based on the frequency of your interaction with a particular contact while composing an email.

Leveraging extensive Search

Though Gmail provides extensive searching filters, Yahoo also provides its own advanced search interface. There are several filters and search options available for the users and the results would get displayed along under separate categories such as Messages, Documents, or Photos, which would assist in picking the exact result you needed.

You can categorize the results according to old and new, date, and attachments. The results will appear in categories such as:

  • To
  • From
  • All
  • Photos
  • Messages
  • Documents
Password-Free Sign-In

Yahoo introduced Yahoo Account Key and On-Demand Password so that users can log into their account without the need for a password. These are useful features because people tend to use various web services that require passwords. In Yahoo settings, you can activate the feature that allows you to sign-in without the need to remember complex passwords.

Gmail and Google Apps integration with Yahoo Mail has signaled a trend wherein major tech giants are actually enabling support for their competitor services. Last year, Google enabled IMAP/POP support in Gmail mobile app. Earlier this year, Outlook mobile app also received IMAP support, enabling the users to add almost any email service to Microsoft’s homegrown app.

Yahoo’s move suggests the company wants to make Yahoo Mail more flexible and accessible. In October, Yahoo updated its mobile apps to make them work faster and effectively. The apps have already received positive user reviews.

The timing of this new integration is quite interesting. With Mailbox’s discontinuance expected in early 2016, users across the world would want a new email client. Therefore, this integration actually makes Yahoo Mail an interesting option for users. It is worth watching how users respond to this change.

How Cloud Computing Can Realize Green Computing

By | Business, Cloud Computing, Google Cloud Platform - GCP, Security | No Comments

Environmentalism and Cloud computing are two most talked-about subjects. With the rising impact of IT on the environment, the two concepts have come together giving rise to Green Computing. Going green is now becoming the preferred IT philosophy and the companies are now working on delivering computing in a more efficient and environment-friendly way.

Realize-Green-Computing.png

To achieve better resource utilization and efficiency, cloud service providers are developing energy efficient cloud systems through “Virtualization”. Though the concept is nothing new, its potential has been fully tapped with the construction of new data centres. It has transformed computing into a utility that can be scaled according to the ever-increasing demand. By consolidation of sub-utilized servers in the form of multiple “virtual machines” sharing the same server, businesses can gain in the form of energy, space, and management.

Following five key reasons have enabled the computing to go the green way:

Scalable Computing with Automation

Traditional data centres rely heavily on hardware and physical infrastructure to meet customer requirements. They end up dedicating more infrastructure than required to handle unpredictable spikes in user demand and ensure quality of services even during peak hours. But to dedicate hundreds of servers to handle such peak load during intermittent periods in a year is not energy efficient. Such situations can be managed by cloud-based infrastructure.

To quickly provision, move, and scale workloads; cloud based infrastructure uses automation software which can maintain active servers and allocate resources depending on the current demand. By switching to automation, less physical infrastructure is needed which in return maximizes the resource efficiencies.

Load Balancing with Optimization

Traditional Load balancing solutions are not capable of handling dynamic enterprise network strategies and requirements, in particular, the distribution of users and architecture.

Contemporary load balancing is based on a simple Round Robin technique. The load balancer sends one connection to each server in turn from the top of the list to the end. This load balancing is not load-aware, which leads to either server under-utilization or overburdening, since the next server in turn may or may not be the right choice.

Where traditional load balancing falls short, cloud computing comes to the rescue. Cloud technology takes load balancing to a whole new level by delivering improved system response time and optimizing resources. Not only does it guarantee finest global traffic management, it helps reduce carbon emission. By distributing load across multiple servers efficiently, it prevents overheating and reduces the amount of energy consumed.

Data Centres for energy efficiency

Ultimately, if cloud providers want to develop a truly green cloud, they must use their power to make data centre operations green.

As awareness of carbon footprint and energy use associated with technology becomes widespread, cloud computing companies are pursuing strategies to reduce energy consumption and emission of their data centres. They are working to combine cloud data centres with renewable sources of electricity.

Pay-As-You-Use Service

The pay-as-you-use nature of cloud-based services ensures users consume only what they need and nothing beyond. The pay-as-you-use and self-service feature of cloud-based infrastructure go hand in hand. Energy and resource efficiencies improve simultaneously.

Multi-tenancy

The approach of Multi-tenancy enables different organizations or different business units within the same organization to take advantage of a common cloud-based infrastructure. This decreases the overall energy consumption and associated carbon emissions.

Along with automation, the ratio between peak and average loads becomes lesser with a multi-tenant setup which in turn reduces the requirement for additional infrastructure. Diminishing fluctuations in demand lead to better prediction and results in greater energy savings.

In a growing energy and resource constrained world, both perceptions and technology have changed. Cloud computing is the norm of the day with the growing demand for computation and data storage. Several industries and companies are now turning their focus to how cloud can be made truly “green.” Acknowledgment of the present and future benefits of addressing energy and waste issues and the contribution of companies in reducing the planet’s greenhouse gas emissions have given rise to new imperatives. The day is not far when cloud computing will be an important aspect of an IT organization’s drive to be greener because Green Is Greener When Greeted By Green Technology.

What is Mobile Device Management?

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Mobile device management (MDM) can be understood as administering mobile devices, like smartphones, tablets, laptops, usually by implementing a third party product for management of mobile devices.

Mobile-Device-Management

MDM ensures employee productivity while adhering to all the ethical corporate policies. MDM is mainly used to segregate corporate data, secure emails, corporate documents, corporate policing, integration and management of mobile devices including laptops. MDM aims to optimize the security and functions of a mobile communication network by protecting and controlling data and configuration settings for the networks’ mobile devices, reducing support costs and business risks in the process.

MDM ensures employee productivity while adhering to all the ethical corporate policies. MDM is mainly used to segregate corporate data, secure emails, corporate documents, corporate policing, integration and management of mobile devices including laptops. MDM aims to optimize the security and functions of a mobile communication network by protecting and controlling data and configuration settings for the networks’ mobile devices, reducing support costs and business risks in the process.

MDM functionality includes dissemination of data, applications and configuration settings for all types of mobile devices. MDM tools can be rendered for company-owned as well as employee-owned devices used by them under the ‘Bring Your Own Devices’ (BYOD) policy in certain organizations. Industry practice allowing for BYOD now requires an increase in security for both the enterprise and the device that connects to it, since employers and employees’ expectations on regulations that apply to mobile devices might differ.

With growing popularity of mobile devices and apps, the importance of mobile monitoring has grown. Vendors assist mobile device makers and developers test and monitor functionality of their mobile content by testing it in real time, detecting and fixing bugs by simulation of usage by thousands of customers at a time.

MDM software allows administrators to distribute applications, data and configure settings and patches in mobile devices similar to desktop computers, which ensures the optimality of performance for users. MDM tools ideally include file sharing and synchronization, application management and data security tools.

Ideally, it can said that MDM:

  • ✔   Is compatible with all popular mobile device operating systems and apps.
  • ✔   Has the ability to run via multiple service providers.
  • ✔   Is compatible with next-gen hardware, operating systems and apps.
  • ✔   Ensures optimality and efficiency of a network by adding or removing devices as necessary.

Organizations can enhance security of their mobile devices when using MDM. For instance, it would be possible to lock the mobile devices from a remote location and it would also be possible to erase all the sensitive data in case the device is stolen or lost. A strong password policy can further protect devices and corporate data. MDM also allows the management of mobile apps on each individual device. Users can distribute, block or remove undesired apps on individual devices as well, ensuring high productivity, reduced risk of malware and ensuring that data plans and call budgets don’t go out of hand.

MDM enables multiple administrators to manage accounts and generate detailed reports that allow users to audit messages sent or received, call logs and costs, apps that have been deployed or uninstalled and any associated activity. Administration portals instantly alert users to important events. Today’s contemporary businesses are also employing MDM to enable employees to work from home or anywhere else nowadays.

In recent times, the changing security landscape has been a concern with regard to the mobile devices on a network. MDM offers a wide range of solutions that will ease the mobile policy enforcement prompting the use of passwords to get the phone unlocked, and helping with security concerns. For cases regarding employees losing their devices or in case of theft, an MDM solution will allow the administrator to wipe sensitive data of the device over the air to avoid the loss of data and also prevent any unauthorized or illegal use of the data.

The future of MDM might mark the end of the physical office. In the era of mobile offices, the challenges of profile management, asset management, and network management are going to be bigger than ever before.

IT administrators of the future will have to be prepared to address these challenges. The future MDM solutions can be expected to feature ‘deep packet inspection’, which would make detecting security threats a lot easier. The administrators would receive immediate alerts of security breaches through smart watches on their wrists. Administrators could eliminate security threats through sophisticated future smartphones. MDM solutions as well could follow the path of ‘Intelligence’, which enables them adapt to the future by learning from the past.

Press Release Neowave & Brio

By | Business, Security | No Comments

In an attempt to counter the rise in phishing and other digital security threats, Brio and Neowave entered into an alliance to start deploying Neowave’s Keydo FIDO U2F security key to Google for Work users.

Neowave’s Keydo Fido U2F security key allows a simple and better security with a newer form of two-factor authentication on Gmail that doesn’t require you to map it with your mobile phone. Instead, it makes the job simpler by just plugging in the USB-based Keydo Fido U2F security key device and letting it do the job of authenticating you.

KeyDo

Brio partners with Neowave to provide a simple and easy solution to protect users from phishing.

Brio is an authorized reseller for Keydo Fido U2F and other Neowave security products in India.

About Brio: Brio is a fast growing cloud computing solutions company with offices in Hyderabad, Bangalore in India and California in USA. Silicon India has featured Brio Technologies among the 25 most promising cloud computing companies in India.

Brio is a reputed Google Apps for work partner in India, helping more than 1000 organizations worldwide Go Google and increase their productivity. Brio’s team of certified Google Apps Deployment Specialists and Google Apps Sales Specialists works round the clock to deliver solutions to it’s customers.

For most of the organization cloud computing is an add on service, Brio specializes in cloud. Brio offer guidance, support for cloud solutions and peace of mind. Whether providing lightning quick support, consulting on the best cloud solution that fits unique business needs, Brio will be a trusted cloud partner for an organization in its transition to cloud and beyond.

About Neowave: Neowave, a French tech-product designer and manufacturer, founded in June 2007, member of the SCS cluster (Secure Communication Solutions), leads the strong authentication and secured transactions segment of the online world. Neowave products combine the high level of security provided by smart cards with the benefits of storage and connectivity technologies like, USB, RFID/NFC and Bluetooth Low Energy (BLE).

Since the advent of services taking the web route, instances of phishing, fraud, cyber-attacks and data theft have been on the rise. Neowave aims to tackle these issues by employing authentication technologies like Keydo.

Neowave offers a variety of on smart card based products:

  • Weneo and Linkeo are best suited for professionals, be it in the private sector, public sector or professional organizations.
  • The Keydo range is designed for web/cloud based internet service providers, content providers, enterprise solutions in SaaS mode, financial services, online gaming, health services, companies using Gmail and Google Accounts Pro.

Neowave’s products are designed to be compatible with today’s security software and hardware. Today, the company caters to tens of thousands of users who need various robust authentication applications, ranging from government departments and local authorities to professional organizations.

About FIDO

FIDO (Fast IDentity Online) Alliance has brought together some of the biggest names in technology industry such as Microsoft, Google, DELL, Lenovo, MasterCard, Visa, PayPal, Qualcomm, Infineon, Alibaba, Safran, Gemalto, and Oberthur among several others, with an objective of encouraging an interoperable Public Key Infrastructure(PKI) based security architecture. PKI architecture is one of the latest technologies to step up users’ authentication, in addition to the ubiquitous, password-based authentication.

Neowave’s FIDO U2F aims to boost user authentication by supplementing the usual username and password login mode with a Two-Factor Authentication. During early 2015, many software providers started integrating FIDO technologies with their products and solutions. Microsoft became one of the most prominent among the early adopters by packaging FIDO U2F with its Windows 10 offering.

Balancing Work and Family Life

By | Business | No Comments

Work-Life Imbalance tops the causes of stress among working adults. In a society that is increasingly becoming productivity-oriented, conflicts between home and workplace roles emerge regularly. This imbalance between work and family life has been the cause of several negative outcomes like interpersonal conflicts at work, failed personal relationships, poor work efficiency, mental and physical health issues.

Balancing Work and Family Life

Mental health is taken for granted by many who expose themselves to job-related stress unintentionally most of the times. In some cases, the cause of stress stems out from the urge to earn recognition from their peers or superiors as ‘hard workers’, as it might portray a higher sense of commitment and responsibility. This could quite predictably cause imbalance in both facets of life.

There could be several other reasons for stress. Prominent social beliefs that associate parenthood with a happy and fulfilling life may not hold true for everyone. Credible sociological studies have found it to be quite the contrary – Parents face more mental and physical health issues than their childless peers, having to bear the cost of raising a child being one of the prominent factors among others.

Clearly, stress has troubled employers and employees alike. Constant stress often leads to sexual health problems, cardiovascular diseases, frequent headaches and a weak immune system. Misguided attempts to beat stress may lead to alcohol consumption, smoking and even binge eating.

So the importance of fighting stress is vital for achieving a balance in work and family life. Daunting it may appear but it is achievable. Although without a concrete resolve to achieve balance, it is likely to end in failure.

Talking to family about one’s idea of work helps to pinpoint the stress factors that need to be dealt with. It also makes one’s family understand the obligations and responsibilities of the workplace, improving their understanding in the process.

It is necessary to create boundaries between family time and work hours. Boundaries are imaginary lines that shield work from being affected by family, at the same time they don’t allow family time being compromised by work obligations.

One should also make peace with the fact that in some scenarios either work or family will have to be given priority. A perfect balance at all times may not be feasible. There are no quick fix solutions to the dilemma of balancing work and family. Every person’s solution to their work-family equation should suit their individual needs and preferences. But a balance will truly be struck when a person keeps up with his family’s needs while performing adequately at work.

Here are a few points to take note of:

It’s all about the Attitude.

It is commendable to love your job, but as big a part of one’s life it may be, it ultimately needs to be “turned off” primarily to spend some time away from work. For people who are defined by the work that they do, this can be a lot harder. It’s admirable to accomplish excellence at work but an ‘always at work’ attitude ends up in alienating loved ones by repeatedly overshadowing them by one’s job, damaging relationships in the long run. It is also linked with reduction in effectiveness at work as the body and mind need a break from the monotonous schedule of thinking and doing the same thing repeatedly to rejuvenate and keep afresh.

A schedule should not be overwhelming.

While juggling and multi-tasking, it is most important to keep a rational schedule. Both ‘work and non-work commitments’ and ‘downtime and non-work time’ should be awarded equal weightage. The commitment to personal activities and family should be as unavoidable as the commitment to work.

Say “No.” It’s okay to do so.

Trouble might arise by committing to more than you have time for. Every request that heads in your direction should be seriously considered and only after double-checking one’s schedule should a decision be made. If it’s too overwhelming, there’s no harm in turning it down. Undertaking tasks and social invitations that are a handful won’t do anyone any good if you’re unable to handle it or too tired to enjoy.

Enjoy list-free time.

The skills honed at work may seem to help in your personal life but if to-do lists start making your personal time all the more work then it’s advisable to stop it. List making should be scrapped for a couple of days to take things head on.

With those tips above, one can go on to make a checklist of what brings them stress. That will be half the battle conquered. Once you know what’s been irking you, it is easier to get help from family, friends, and colleagues. If they don’t or they can’t give you enough support, one must not hesitate is seeking professional help. All it takes to beat your blues is to acknowledge one’s problem areas and speak up.

How important are customer reviews ?

By | Business, Marketing | No Comments

Market research surveys are often used by companies to collect various types of information about their consumers and clients. Some of this information is gathered by businesses prior to introducing products but a majority of customer data is gathered after the introduction of their products.

CustomerReview

Whatever be the case, customer feedback is important for a number of reasons.

Importance

To determine a customer’s needs and tastes, customer feedback is vital, particularly when a business introduces new products. Companies conduct focus groups, in-person research or customer phone surveys to determine the features, flavours or styles that consumers are looking for in a product. Customer feedback helps companies determine what’s important to their customers, according to The Calgary Beacon article “9 Great Reasons to Conduct Customer Surveys.” Without customer feedback, a company could not possibly learn about the product needs of the consumer. As a consequence, its products are likely to fail in the marketplace.

Brand Performance

Customer feedback also helps a company to better understand how a customer rates and uses their product versus a competitor’s product. It is vital in determining where a company’s products and services excel or fall short in comparison with alternatives on the market.

Function

Customer service satisfaction surveys are the most common type of market research surveys. Companies can determine whether customers are getting their questions answered and problems resolved. Additionally, through surveys, a company can evaluate the performance of its customer service reps and take corrective measures, especially if the feedback indicates that the customer service reps were being rude to customers.

Lessons Learned

Customer feedback from lost customers is especially important as it helps the company in determining why customers are no longer buying its products. The goal of the survey becomes determining courses of action that the company can take to win a customer back.

Market Trends

Customer feedback also is important in detecting certain trends among consumers. For example, a new competitor in the market may introduce new and improved version of a product that potentially threatens the current version a company sells. If customers indicate they would prefer and buy this new version, the company will have to consider adopting innovative changes in their current product.

SEO Benefits

Customer reviews can also have a positive effect on search engine rankings. Since descriptive reviews tend to contain an abundance of keywords, they help a website rank higher on search engines for the products and services on offer.

Other benefits

Reviews on a general level help a company understand the needs of their customers and help them in improving the products and services they sell, adapting to the latest trends, and dealing with their customers. If certain products have received positive reviews, it may be wise to get them back in stock. If certain products prove unpopular, reviews bring it to your attention sooner allowing you to take action in time. Reviews are the real views of your customers, a direct line of communication that allows you to monitor how customers perceive the company’s brand.

A good way of encouraging customers to leave reviews is to offer small incentives, such as entrance into a competition or a small discount on the next purchase in exchange for leaving a review. Another practice is to send an email after each order inquiring if the process was satisfactory and requesting the customer to review their purchase.

It doesn’t matter which industry a company belongs to, or the size of its business, positive testimonials from customers dramatically improve online visibility and brand image. Customers are conditioned to search for information on the Internet. It has become a norm to browse the internet for a desired product or service that could range from a local restaurant, the latest electronic gadgets, etc.

If the internet search guides the customer to your company, the website should have enough information available to influence their decision. In that scenario, reviews could be the deciding factor. If a company has more favourable reviews in which customers are praising its products or services, it leads to new client acquisitions.

There are several sites that publish user reviews and ratings to help consumers find local products and services: Google Places, Yelp, etc. Companies should be focused on understanding these review services and determining what could provide the most benefit to their business.

Reviews, even if negative, can bring positive developments, as long as they aren’t too common. A few bad reviews will provide legitimacy to the rest of the good reviews and reassure visitors that the feedback is genuine and left by real customers.